Xiaomi unveils its first Mi Home in India, plans to open 100 more in next 2 years
Team Estrade// – Xiaomi finally announced its first ever Mi Home store in India. Mi stores are Xiaomi’s exclusive offline retail stores that allow Mi fans to experience and purchase Xiaomi’s latest products under one roof.
The Mi Store is Xiaomi’s new strategy of “Internet+” and “new retail” approach — combining the Internet efficiency of e-commerce with the service and user experience of offline retail. The Mi Home stores are Xiaomi’s exclusive offline retail stores that allow Mi fans to experience and purchase Xiaomi’s latest products under one roof. The Mi Home Store in Bengaluru will open its doors to the public from 20th May 2017.
Xiaomi plans to open 100 Mi Home stores across India in the next two years.
Upcoming Mi Home stores will be located in other metro cities such as Delhi, Mumbai, Hyderabad and Chennai. Select Mi Home stores will also have an additional zone where fans can experience the larger Xiaomi portfolio.
The Mi Store will shelf smartphones, power banks, headphones, fitness bands, air purifiers as well as other ecosystem products from Xiaomi launched in India. Consumers will be able to book their Xiaomi devices in advance by paying a booking amount, post which they will be able to collect their devices from the Mi Home store.
Xiaomi currently is present in more than 10,000 offline stores and is selling in more than 14,000 pin codes each week through its online partners.
Xiaomi opens its first Mi Home store in India
