WHITENIFE is Asia’s first platform to curate luxury ethical fashion brands & designers from around the world. The company was found in 2012, by Ms. Sonia Agarwal, with the vision to celebrate luxury and ethical fashion.
The company was found to work with innovative, animal friendly materials. After extensive R&D, Whitenife introduced Elfh- a patented, mineral based composite, which is 89% close to genuine elephant ivory. Certified by PeTA, Whitenife is recognized for its bespoke signature Elfh Tusks and Sculptural ElfhJewellery. In 2015, WHITENIFE decided to open its platform to curated luxury ethical brands & designers who are well recognized for their design sensibility, craftsmanship and ethical values. WHITENIFE houses over 20 brands & designers from over 10 countries and ships globally.The most important ideas are reduction in environmental damage, reduction in poverty, and a raise in the image and standards of the fashion industry.
What is “ELFH”? Tell us about the sustainable material “ELFH”
Elfh is a mineral- based composite, patent registered under “ELFORYN” and is designed to be 89% identical to genuine elephant ivory, both in regards to mechanical and aesthetical properties. Elfh has some interesting characteristics that permit artisans to work with the similar comfort level, skills and intricacy as ivory.
Will WHITENIFE products still be available to consumers who shop on the website?
Absolutely, our products will still be available at the website. Along with this, one can now design and commission a WHITENIFE product for your home or corporate gifting. You can also buy some from our exquisite jewelry line which has about 40 pieces of Concept Jewelry.
Can tell us about some of the recent achievements of“WHITENIFE”
WHITENIFE had the honor to design the crown for Miss World Australia 2014 (can we mention the other crowns as well)
Can you briefly tell us about the brands you are supporting?
WHITENIFE now houses brands & designers that are prestigious and inspiring fashion entities that are well recognized for their design sensibility, craftsmanship and ethical values.
Who would you say is an Ideal Whitenife Customer?
A Whitenife Customer would possess the following traits: Low Price Sensitive Creative Professional Fashion Enthusiast Expressive/Strong Emotions Curious/Strong Emotions
Well informed Thinks Independently Experimental Confident Story Teller Quiet Show Off
Are your shipping and packaging methods eco-friendly?
At WHITENIFE, we do our best to reduce the carbon footprint. Our model of working would include direct shipment to the consumer from the brand location and where the warehouses are situated. Hence we are not stocking/ storing any of these products. We will be sending an“A Ribbon of Love” which will contain the WHITENIFE Logo in the respective brand colours.
SOURCE: WHITENIFE WEBSITE
http://whitenife.com/
