CONA is the country’s answer to across-the-board Electrical Switches and Wiring Accessories. Since its inception in 1968, the brand name CONA has always been synonymous with great quality, wide product range, innovative products, flawless safety, long durability, and affordable prices. Being one of the leading manufacturers, exporters and suppliers of electrical products that are highly demanded all over the world cona have come a long way since our inception with the support of a highly professional team and world class infrastructure. Mr Prakash Motwani, Director, Cona Electricals has contributed largely towards marketing and brand building, which is reflected in the huge rise in dealer network, market coverage and brand reach.
How has the industry unfolded over the years, since the time you have started?
Our industry has matured a lot especially in the previous decade or so. All major manufacturers now focus on quality. Consequently, the customer has also matured and is looking for new products even if it comes with an added cost as long as it adds value. Our products are gradually being viewed as lifestyle products that add convenience rather than just functionary products.
Tell us more about your manufacturing plants?
Our manufacturing plants are equipped with the latest in technology and powered by strong systems with frequent checkpoints at all stages of the production process. Coupled with in-depth involvement of the entire team including us, it leads to highest quality products at an unbeatable consistency.
“Our products are gradually being viewed as lifestyle products that add convenience rather than just functionary products”
With so many foreign companies coming to India, how has it shaped your business?
We are lucky to be in an industry that excels way beyond the foreign companies at all levels. Be it innovation, designs or convenience, our products are far far ahead. Unique products like in-wall Bluetooth speakers, USB chargers, Adjustable holders, Charger Multiplugs, Multi-plugtops, tune switching door bells etc can be found only in our catalogs. We work hard for innovative products and are fully involved in the entire process which gives us the edge.
How has Brand CONA developed over the years?
We had always been known for our high level of quality and consistency. Gradually we have expanded our product catalog to include the widest variety of products which includes unique application products. We have expanded our reach to all states of India.
“We plan to launch new products like LED Lighting Range, Multi-core cables etc. Exploring new international markets”
What are the recent trends in Wire and Electrical industry?
The Wire & Electrical Industry is going through a very positive phase of growth and brand awareness among the customers. Our products are very critical to every home and they last for atleast 10 years. The customers now realize the significance of good quality products and how it can positively enhance our day to day lives. Consequently, we work harder to add more features and increasing the life cycle of our products. This results in very innovative and premium products coming into the market recently. This trend will only go further upwards in the coming decade.
What are some of the goals of CONA for the next decade?
We are focused on our view of developing innovative high quality products at affordable prices. Making all customers aware of these products and their utility with convenience is one of the major targets. Apart from that, we plan to launch new products like LED Lighting Range, Multi-core cables etc. Exploring new international markets is also expected soon.
We are known for high level of quality and consistency: Cona Electricals
