- One of the top telecom operators to promote and educate customers about the local language feature
- Rolls out an animated step-by-step approach to handhold customers
Vodafone India, one of India’s leading telecommunications service providers, together with WhatsApp is happy to promote and educate millions of users to use the app in local India languages. Vodafone is one of the first operators to start such an initiative and aims to empower its consumers to connect with each other in a language of their preference.
Today, WhatsApp is available in more than 50 different languages around the world. The app currently has over 200 million monthly active users in India, using 10 Indian languages.
To drive the adoption of the newly introduced local language feature on WhatsApp, Vodafone has built customized pages in various Indian languages (Hindi, Marathi, Bengali, Tamil among others). The interface on the page is built with an animated step-by-step approach displaying the option of changing to different Indian languages while chatting. This makes setting up the local language option for WhatsApp on Vodafone a simple matter of a few clicks. Updating status, chatting or even sharing messages in the language of the customer’s choice is possible. With a simple click, consumers can even install WhatsApp.
Announcing the initiative, Sandeep Kataria, Chief Commercial Officer, Vodafone India, said, “We are delighted to partner with WhatsApp for enabling and educating our customers to be able chat in the language of their preference and hence be more at ease while chatting with their loved ones. We see it as a big step towards empowering the next one billion internet users. It is also in keeping with our philosophy of connecting for good. We believe that local language support is a clear area of focus for us, and we see this campaign with WhatsApp as a step in the right direction.”
“Together with Vodafone, we want to make communication more accessible and convenient in India,” says Neeraj Arora, Vice President at WhatsApp. “People can easily use WhatsApp in the Indian language of their choice to connect with friends and family anytime and anywhere. Language choice is an important feature for our users and we are happy to stand together with Vodafone on this education initiative that makes messaging on WhatsApp an even better experience.”
About Vodafone India
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 209 million customers (over 114 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies – 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India
Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and has fixed broadband operations in 17 markets. As of 31st March 2017, Vodafone had 516 million mobile customers and 18 million fixed broadband customers.
For more information, please visit: www.vodafone.com.
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Vodafone and WhatsApp to Empower Customers to Chat In Language of their Choice
