CONA is the country’s answer to across-the-board Electrical Switches and Wiring Accessories. Since its inception in 1968, the brand name CONA has always been synonymous with great quality, wide product range, innovative products, flawless safety, long durability, and affordable prices. Being one of the leading manufacturers, exporters and suppliers of electrical products that are highly demanded all over the world cona have come a long way since our inception with the support of a highly professional team and world class infrastructure. Mr. Prakash Motwani, Director, Cona Electricals has contributed largely towards marketing and brand building, which is reflected in the huge rise in dealer network, market coverage and brand reach.
- How do you feel on receiving the award?
It feels wonderful to be recognized for the efforts. We always strive to provide maximum innovative products that enhance the daily lives of our customers with fair pricing so that it can reach all the corners of India.
- How do you see the real estate market poised in India Today?
We feel it’s the best time to be in this field in India. Our country is growing at a robust pace which is bound to improve further with the government’s vision for homes to all by 2022 and with the introduction of GST which shall ease the movement of goods all across the nation.
“Innovation should be the core of any company which caters to the consumers”
- Your views on the ever changing demands in Building & Utility products in real estate industry?
Innovation should be the core of any company which caters to the consumers. Our products are a status symbol now and hence, we have to be up to the challenge to create something new, innovative and aesthetic. It will keep us far ahead of the competition always.
- Has technological innovation brought down the costs of building materials? Or it has increased the cost over time? Has this made construction more expensive?
Technological innovation has increased the fixed costs but they are easily manageable with the growing volumes which are possible by the new processes and equipment’s. This certainly does not increase the cost of the product.
“Smart cities are a great initiative towards making our consumers connected and informed”
- How GST proposes to reduce these costs?
GST aims at easing the movement of material all across India and hence the transit and warehousing costs will certainly come down for the entire chain.
- Building materials like cement are unable to offer economies of scale and command varied prices across regions. Is this going to change in the near future?
We feel GST should solve this problem of varied prices to a great extent if not fully.
“Skill Development should be treated like an investment rather than an expense to maximize its output”
- SMART cities project offers a major opportunity to building materials companies?
Smart cities are a great initiative towards making our consumers connected and informed. They shall definitely improve lifestyle and hence provide impetus to our field.
- How IT and IT Solutions has added value to Real Estate and building materials?
Transparency and information sharing adds lot of value to any field. This transparency was lacking in the real estate field. This will lead to more robust growth all across the nation rather than being concentrated on few pockets only.
- Skill development is a major concern in our industry? How have you managed to bridge the gap?
Honestly, we feel skill development if taken up correctly is not that difficult to achieve nowadays and really helps in maintaining and upgrading the quality and consistency of the products. It should be treated like an investment rather than an expense to maximize its output.
Transparency and information sharing adds lot of value: Mr. Prakash Motwani
