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Branding

43% of brands and marketers in Asia- Pacific are still finding ways to measure and optimize business: GfK Survey

  43% of brands and marketers in Asia- Pacific are still finding ways to measure and optimize business: GfK Survey Only 30% brands consider themselves as...

Gionee to spend over Rs. 150 Cr in branding initiatives

New Delhi: Chinese smartphone brand Gionee today said that it will be spending over Rs 150 crore this year in branding initiatives. Under its 'Make...

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