Mumbai, Maharashtra, India, 17 January 2017/Businesswire India//– Sony Pictures Networks India (SPN) further strengthens its position in the Hindi music space with the launch of Sony ROX HD – The premium true-blue HD Hindi Music Channel. The channel is geared to be a destination of choice for the contemporary music enthusiast.
Sony ROX HD showcases the latest Hindi film music in high definition visual format of 1080i resolution that is enhanced by Dolby Audio. Served through a dayparted playout with unique programming initiatives, the latest channel on block promises to be the most exciting. Its tagline: ‘Music Melody Madhoshi’ captures the approach of taking the core ingredient of the genre i.e. ‘Music’, curating and treating it through the perspective of beautiful music i.e. ‘Melody’ to transcend the music experience on Sony ROX HD to a high of ‘Madhoshi’.
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Specials on Sony ROX HD
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One of the channel specials: ‘ROX Original artiste of the Month’ sets-up ROX HD as the first ongoing platform for upcoming Indie artistes on national television. At the center of it all is a comprehensive music content acquisition strategy ensuring the tie-ups with all the leading labels in contemporary music: T-series, ZEE music, Sony Music, YRF, Eros Music, UTV-Disney and TIPS.
NP Singh, CEO, Sony Pictures Networks India (SPN) said, “There were 15 channels when we ventured into the music genre five years back. We wanted to create the most music-centered destination on Indian television and Sony MIX went beyond our expectations on that count. Building on this gratifying experience, we decided to launch Sony ROX HD. And now, with this launch, we are geared to take a leadership position in the broadcast of music entertainment by curating an incredible experience for music lovers. While MIX will cater to SD households, ROX HD shall set itself as the premium contemporary music channel for youth in HD households.”
Pankaj Kedia, Senior Director, Emerging Markets, Dolby Laboratories, commented, “Great sound is essential for a complete cinematic entertainment experience and Dolby is excited to work with Sony ROX HD to unveil a dynamic audio experience for consumers. Together with Sony ROX HD, we aim to transform the way music is consumed in the country.”
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN – the cluster of sports entertainment channels Sony LIV – the Digital Entertainment Channel and SPN Productions.
Sony Pictures Networks India is in its 22nd year in India.
