SABGROUP::: Opportunities in India’s pay-TV market; Impact of content integrated Smart TVs in India and Channel strategy of SAB’s Mastiii Music Channel to keep up to the No. 1 position
Interview with spokesperson from SABGROUP, pioneer in the field of Indian media:
- Opportunities in India’s pay-TV market
o Background: By 2025, the pay-TV industry will reach $18 billion in revenue, said Hong Kong-based global media research and consulting firm Media Partners Asia (MPA) in its new report titled Asia Pacific Pay-TV and Broadband Markets 2016 released on Thursday. Pay-TV channels (like Colors, Sony and Star Plus) are subscription-based channels for which the consumers have to pay. 70% of India’s pay-TV base is estimated to be digitized, growing from 93 million subscribers to 129 million from 2016 to 2025 in the light of digital addressable system (DAS) being implemented by the government.
o Idea: Mr Manav Dhanda, CEO SABGROUP would like to share insights on what are the opportunities for the broadcasters and how can they leverage it.
2. Impact of content integrated Smart TVs in India
o Background: The next big trend that is set to shake up the industry is smart TV, television that connects to the internet, provides rich on-demand content and interact with the user intelligently. According to a study by 6Wresearch, the Indian Smart TV Market is expected to reach Rs 54,000 crores by 2017. It is certain that the next big battle in this industry will not be fought by the mere size of the screen but on battlefield of integrated services.
o Idea: Mr Manav Dhanda, CEO SABGROUP would like to share insights on
- With the increase in number of smart TV’s will the digital media content be a bigger threat to traditional TV channels
- How would this affect the business of broadcasters
- Channel strategy of SAB’s Mastiii Music Channel to keep up to the No. 1 position in spite of duplicate content on all music channels
o Background: In the music genre where there are 16 players looking to compete for the eyeballs. Mastiii despite it being at the number 5 position when it comes to distribution of the channel is consistently at number one position when it comes to viewership. The content of music channels are 100% duplicable so it is the unique programming which is the differentiating factor from the rest.
o Idea: Mr Manav Dhanda, Group CEO, SAB group, will share more inputs and insights on the unique programming that has lead Mastiii in the BARC charts consistently.
SABGROUP::: Opportunities in India’s pay-TV market
