Raymond, the leading manufacturer, marketer and retailer of worsted suiting fabrics over the last nine decades, announced the launch of a unique Trouser Exchange Program- ‘Look Good, Do Good’ in association with Goonj.
Talking to newsmen here after the launch, Raymond Limited Mohit Dhanjal Director said ” This is one of its kind, social initiative beginning from August 6 will offer free custom tailoring services on new pair of trousers in exchange of old trousers. While this trouser exchange program offers every customer a chance to give away their old trousers that would reach to people in need, the customers will also get a chance to experience custom tailored trousers crafted from Raymond fine fabrics.
He said Raymond will accept full length adult trousers of any kind, any brand that is in wearable condition. Consumers will have a choice to choose from over 1000 options for a brand new pair of tailored trousers.
Mr Anshu Gupta, Founder- Goonj said; “For Goonj what matters is Dignity. Somewhere in the last few years we have been able to change the charitable subject- object that is old material into a powerful currency or reward. Under our nationwide initiative ‘ Cloth for Work’, people take up community initiatives for their own villages, right from digging well to making roads and then receive the material with dignity. Every single unit we collect is like a parallel currency for development work for us. Goonj is certainly happy to associate with Raymond on this thoughtful campaign on trousers as this is certainly a big gap area in the urban giving. “
This offer is valid from August 6 to 28 across Raymond shops in India, he added.
Raymond lunches ‘Look Good, Do Good’ Initiative