Founded in 2013, OYO is today India’s largest branded network of hotels operating 7,000 hotels and 70,000 rooms in more than 200 Indian cities. These include major metros, regional hubs, top leisure destinations as well as pilgrimage towns. OYO is also present in Malaysia. The company’s mission is to become the world’s most preferred and trusted hotel brand. https://www.oyorooms.com/
Founded in 2013, OYO is today India’s largest branded network of hotels operating 7,000 hotels and 70,000 rooms in more than 200 Indian cities. These include major metros, regional hubs, top leisure destinations as well as pilgrimage towns. OYO is also present in Malaysia. The company’s mission is to become the world’s most preferred and trusted hotel brand. https://www.oyorooms.com/

New Delhi, Delhi, India/News Voir//–

  • 61% of OYO bookings in 2016 were from impulse travelers yet predictability, standardisation and affordability remain their key priorities
  • Paharganj is the go-to spot for backpackers in Delhi while Arambol is the most affordable locality in Goa despite ranking high on popularity
  • Chennai and Goa highest-growing cities for same-day  and overall bookings

OYO’s year-end analysis of hotel-bookings in 2016 confirms that a majority of Indian travellers are increasingly driven by impulse. Impulsively planned trips emerged as the top driver for outstation trips both in business and leisure travel segment. 61% of all the bookings made on OYO platform were made within 24 hours prior to check-in.

The research further highlights that despite the last-minute bookings, travellers’ expectations in terms of service, facilities and experience are pre-determined and non-negotiable. WiFi, Breakfast and Hygienic rooms are the three biggest priorities for guests. With 7000 hotels in over 200 cities, OYO is India’s largest hotel-network and has effected over 5 million check-ins to date.

Founded in 2013, OYO is today India’s largest branded network of hotels operating 7,000 hotels and 70,000 rooms in more than 200 Indian cities. These include major metros, regional hubs, top leisure destinations as well as pilgrimage towns. OYO is also present in Malaysia. The company’s mission is to become the world’s most preferred and trusted hotel brand. https://www.oyorooms.com/
Founded in 2013, OYO is today India’s largest branded network of hotels operating 7,000 hotels and 70,000 rooms in more than 200 Indian cities. These include major metros, regional hubs, top leisure destinations as well as pilgrimage towns. OYO is also present in Malaysia. The company’s mission is to become the world’s most preferred and trusted hotel brand. https://www.oyorooms.com/

 

Commenting on the insights, Kavikrut, Chief Growth Officer, OYO, said, “We are witnessing a travel awakening in India. Along with the surge in bookings from impulse travelers both within leisure and business segments, we see an emerging paradox in that even as travel-planning cycle reduces further, the expectations from on-ground suppliers and agents is of delivering a non-negotiable and predetermined experience. Thus the onus on travel partners such as hoteliers and those offering travel-related services is to ensure consistent, high-quality service delivery. We, at OYO, employ tech-enabled solutions to deliver standardized user experiences.

OYO’s research identified

●     Chennai, Goa and Gurgaon as the top-contributors to hotel-booking via app.

●     Shillong, Coorg, Darjeeling, Vishakhapatnam, and Munnar as most popular winter-holiday destinations in 2016

Using its cutting-edge data science and pricing technology, OYO also identified the most-expensive and most-affordable localities for budget hotels in top travel destinations.

 

 City

Most Expensive Locality

 Average tariff

(in INR)

 Most Affordable Locality

 Average tariff

(in INR)

 Ahmedabad

 Vastrapur

 2023

 GIDC Vatva

 607

 Bangalore

 Bangalore Airport

 2137

 Indiranagar Extension

 1181

 Chennai

 Vadapalani

 3008

 Egmore

 770

 Delhi

 Pragati Maidan

 3800

 Paharganj

 1292

 Goa

 Candolim

 3172

 Arambol

 2238

 Gurgaon

 Manesar

 2711

 Sohna Road

 979

 Hyderabad

 Kondapur

 2380

 Abids-Nampally

 1436

 Jaipur

 Amer

 1608

 Sindhi Camp

 1194

 Kolkata

 Ballygunge

 2014

 Ruby Hospital Kolkata

 1324

 Mumbai

 South Mumbai

 5276

 Thane

 2231

Paharganj continues to cement its reputation as the go-to spot for backpackers in the nation’s capital while Arambol is the most affordable locality in Goa despite ranking high on popularity.

 

 

OYO’s hotel-bookings 2016 analysis: “Impulse Planning” Paradox