The Madhya Pradesh (MP) Tourism is planning to name Ujjain as a heritage destination in the coming months. Ujjain is already a very well-known pilgrim travel destination. The state Tourism Department feels that promoting it as a heritage destination will not only give rise to new tourism products, but will also assist in preservation of the destination’s culture and heritage.
“We have a balanced approach towards promotion as well as preservation of heritage. At the same time, we are also open and scouting for ‘heritage walks’ ideas, which is a great concept. We will be developing tourism without disturbing the ecosystem and by enhancing the experience for tourists,” said Deepika Roy Choudhury, GM (Creative & Publicity), Madhya Pradesh Tourism, while speaking at an event in New Delhi.
She also shared that MP Tourism undertook a detailed workshop with The World Bank in Bhopal few months ago. The World Bank project in Sanchi has recently been assigned. The World Bank officials had come for a survey and work is in progress. MP Tourism has also identified few tourist circuits, but it is just the beginning, she stated.
Amongst the upcoming initiatives, MP Tourism will be organising a month-long Jal Mahotsava (water festival) at Hanuwantiya Island in the backwaters of Punasa Dam from December 15, onwards.
MP Tourism to announce Ujjain as heritage destination
