The online property auction attracted over 100 bids within 6 hours in a single day
Scale signifies real estate portal’s ability to drive business like ecommerce giants
National, October 12, 2017 /Team Estrade//– Matching the massive scale of business driven by India’s ecommerce giants, Magicbricks, generated sales in excess of Rs.200 crore for leading developer M3M during the first-of-its-kind online property bidding campaign ‘My Bid My Home’ on Oct 7.
Hundreds of bids were placed for properties in M3M Golf Estate (Sec 65), M3M Merlin (Sector 67) and for M3M Woodshire (Sector 107) in Gurugram. The size of apartments that were sold ranges from 1355 sq. ft. to 5486 sq. ft. The projects are outside the purview of GST as occupancy certificate has already been received and buyers would have an additional benefit of 12%. Registrations for ‘My Bid My Home’ were open from Sep 15-Oct 6.
Magicbricks during ‘My Bid My Home’
Commenting on the stupendous success of ‘My Bid My Home,’ Sudhir Pai, CEO, Magicbricks, said: “We are absolutely thrilled to be driving this defining moment in the industry. Sales in excess of Rs.200 crore were generated during the campaign and it signifies a watershed event for the industry. The success of ‘My Bid My Home’ signifies the coming of age of online property portal business and we are proud that Magicbricks, being India’s No.1 property site, is leading this from the forefront. M3M has been a great partnership and we look forward to many more such events as we go ahead.”
Pankaj Bansal, Director, M3M Group said “Right from the start we believed in the process as it was designed from the point of view of the end customer. Very soon, we will be coming out with the next version of ‘My Bid My Home’ with a new set of projects.”
Reserve price for Golf Estate was Rs.9,550 psft, Rs.7,500 psft for Merlin and Rs.4,399 for Woodshire. The bidders had to pay a (refundable) registration fee of Rs.10,000 for two units and Rs.25,000 for five units along with the KYC documents and pre-booking amount of Rs.5 lakhs (for Merlin/Woodshire) and Rs.10 lakhs (for Golf Estate).
Magicbricks is India’s only property site with Standardisation, Testing and Quality Certification (STQC) by the Ministry of Communications and Information Technology, making it the country’s only real estate portal eligible for a bidding platform for properties. For the first-of-its-kind certification, Magicbricks had to conform to 150 stringent parameters laid down by the Ministry of Communications and Information Technology.
About Magicbricks:
Magicbricks.com is India’s No.1 property site. With monthly traffic exceeding 12 million visits and with an active base of over 14 lakh+ property listings, Magicbricks provides the largest platform for buyers and sellers of property to connect with each other in a clear, transparent manner. With this in mind, Magicbricks has innovated several product features, content and research services, which have helped us, build the largest audience pool.
About M3M
M3M Group stands for “Magnificence in the Trinity Of Men, Materials & Money”. The motto of the company is “quality, timely delivery and excellence”. Distinguishing features of M3M within the industry are its innovative, unique and unparalleled concepts, multi-dimensional realty solutions, unmatched high service standards and commitment towards developing state-of-the-art real estate masterpieces.
As one of India’s fastest growing real estate conglomerate, M3M has changed the very contours of Indian real estate space. Within a short span of time, the Group has launched a slew of iconic projects, designed and developed by world-class partners. They epitomize the new bustling Millennium Gurugram. The Group has already delivered five of its iconic and with 13 more projects in its vibrant portfolio, is all set at dominating the Realty space with spate of deliveries planned in the next 2-36 months.
M3M’s Rs.200 Cr. sale with Magicbricks
M3M records Rs.200 crore sale with Magicbricks
