Fun, Patriotism, and Assurance: Liberty‘s Whimsical Take on Insurance this 76th Independence Day
Mumbai, August 12, 2023: As India commemorates its 76th year of Independence, Liberty General Insurance is thrilled to unveil its latest brand video, showcasing the essence of insurance with heartwarming values of unity and camaraderie.
Beyond the traditional confines of insurance narratives, LGI‘s brand video seamlessly interweaves the brand’s tagline, ‘Bharose Ka Vaada’, representing a decade-long promise of trust and assurance to its customers. With this film, LGI aspires to not just spotlight the indispensable role of insurance but to amplify the deeper ethos of national unity and the vibrant spirit of being Indian.
Marrying humor and heart, this video created by White Rivers Media tells a tale of an unsuspecting car owner who, after a minor fender bender, is confronted by a stern fellow citizen adorned with a national flag. However, the situation takes a delightful turn amidst playful banter. The film resonates with the brand’s promise: the freedom to live life with fun, all while being assured of Liberty’s unwavering support.
Anurag Rampal, SVP & National Head–Central Distribution, Prime Broking & Marketing, Liberty General Insurance said, “Through this brand video, our goal extends beyond emphasizing the value of insurance. We want to underscore our country’s collective strength and resilience. This film portrays the liberty we offer our customers to lead a worry-free life, intertwined with a dash of fun and the spirit of Independence.”
Join us in celebrating this Independence Day with Liberty General Insurance’s fresh take on insurance and bask in its uplifting message.
About Liberty General Insurance
Liberty General Insurance Ltd. (LGI) is a joint venture between Summit Asia Investment Holdings PTE Ltd.— a group company of Liberty Mutual Insurance Group, a diversified global insurer with over 900 offices across the world, headquartered in the U.S., Enam Securities, and Diamond Dealtrade. LGI commenced operations in 2013 with the aim of providing comprehensive retail, commercial and industrial insurance solutions. The company has an employee strength of 1100+ with presence across 100+ locations in 29 states and UTs. Its partner network consists of about 6000+ hospitals and more than 5000 auto service centres. The company offers health and personal accident insurance, car and two-wheeler insurance, employee compensation insurance, commercial insurance, engineering insurance, marine insurance, liability insurance and property insurance among other products in India.
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Liberty Commemorates Independence, Fun, Patriotism, and Assurance: Liberty’s Whimsical Take on Insurance this 76th Independence Day
