12 July 2018: One of the world’s leading toy brands, LEGO Group will re-launch their iconic
product “LEGO Taj Mahal”, exclusively on Prime Day with Amazon India. Members can find 15 other new
LEGO sets across themes like City, Classic, Friends, Duplo, Creator, Ninjago, Juniors, Architecture and
Super Heroes in the highly anticipated Prime Day event starting at 12 noon on July 16th. LEGO Taj Mahal
comprising of 5923 pieces will be available to customers exclusively on Amazon.in and will be priced at
INR 47599.
On the occasion, Mr. Amit Kararia, Senior Regional Sales Manager, South Asia, LEGO said, “Seeing
increased demand from consumers, we are extremely delighted to bring back the iconic Taj Mahal to
LEGO lovers in India. We are thrilled to partner with Amazon for Prime Day celebrations and introduce
new products from LEGO’s world class range to our consumers in India. We believe LEGO fans will take
best advantage of this carnival and further build their toy collection.”
“We are excited to partner with LEGO to launch 15 new LEGO sets exclusively for our members this Prime
Day. Prime members can get their hands on the creative and fun themed sets from 12 noon on July 16
through midnight on July 17. This Prime Day, members in India can also enjoy 36 hours of shopping with
over 200 exclusive product launches, thousands of deals at the lowest prices of the year and blockbuster
entertainment launches on Prime Video and Amazon Prime Music.” said Akshay Sahi, Director & Head
of Prime, Amazon India.
Of the 16 SKU’s being introduced to Amazon members, few key products from the second-half-launch
are LEGO City Hospital, LEGO Golden Dragon Master, LEGO Quantum Realm Explorers, LEGO Great Wall
of China and the LEGO Statue of Liberty among many other classic products. The products will also be
available in other select stores pan India.
Further elaborating on the partnership, Mr. Kararia added, “Over the years, e-commerce has emerged
as an important sales channel for us. It has enabled us to increase market penetration by reaching out to
consumers where we are not present through physical stores.”
Prime Day is an exclusive 36-hour celebration where Prime members enjoy over 200 exclusive launches,
blockbuster deals and entertainment premiers. Prime Day celebrations will start early on Prime Video,
Amazon Prime Music and the partner sites.
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About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and
main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk
Kristiansen, and based on the iconic LEGO ® brick, it is one of the world's leading manufacturers of play
materials. Guided by the company spirit: "Only the best is good enough", the company is committed to
the development of children and aims to inspire and develop the builders of tomorrow through creative
play and learning. LEGO products are sold worldwide and can be virtually explored atwww.LEGO.com.
Every Day Made Better with Prime
Prime is designed to make your life better every single day. Over 100 million Prime members around the
world enjoy the many benefits of Prime. In India, this includes unlimited free & fast shipping, unlimited
access to award-winning movies & TV shows with Prime Video, unlimited access to millions of songs ad-
free with Prime Music, early access to Lightning Deals and more. Members in Delhi NCR, Bengaluru,
Hyderabad and Mumbai can enjoy ultra-fast 2-hour delivery on Amazon devices, consumer electronics
and everyday essentials on the Prime Now app.
On Prime Video, members can enjoy seven blockbusters across Indian, regional and International titles,
including Raazi, Dunkirk, Transformers: The Last Night, and Telugu hit Officer. On July 13, Prime Video
will launch an Amazon Original show, Comicstaan, bringing together seven of the top comedians in
India, to find the next big name in stand-up comedy. The party continues on Prime Music; members who
play three songs from millions of songs until Prime Day stand a chance to win two Echo Dots every day.
Additionally, BookMyShow, Swiggy, Cleartrip and Fassos are also celebrating Prime Day with special
offers.
Not a member yet? Customers can now join Prime for ₹129/month at amazon.in/prime to enjoy Prime
benefits such as free & fast delivery, unlimited video, ad-free music, exclusive deals and more. Log on to
www.amazon.in/prime and become a Prime member today.
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