MUMBAI and BANGALORE, March 24, 2017/PRNewswire//– Bored of the same old QSR meals, with the same old collectibles? Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines the regular QSR meal, but also takes one’s self(ie)-love one notch up.
Celebrating the launch of the all-new 5-in-1 Longer Meal Box, KFC in association with Blink Digital has introduced a Limited Edition 5-in-1 I – Box that will get the customers a special Smart Toy that’s a mini version of them. For the very first time, customers will enjoy a toy that is bespoke and personalized making it highly exclusive to them.
Lluis Ruiz Ribot, CMO, KFC India said, “After bringing in the KFC 5-in-1 Longer Meal Box, we wanted to push the boundaries on the traditional QSR meal even further and reward our consumers with something fun and distinctive, and that is how the KFC I-Box was born. Toy collectibles are passé and so are selfies. The KFC I-Box takes things to a whole new level, the Smart Toy is unique, personalized and a mini-you.“
Dooj Ramchandani, Creative Director and CEO, Blink Digital said, “For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With the ‘I-Box’ we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their ‘KFC 5-in-1 Longer Meal Box’ by creating a mini version of themselves.”
To get your hands on your very own KFC I-Box Smart Toy, be amongst the first 50 consumers to order the 5-in-1 Meal Box at select KFC stores in Mumbai and Bangalore.
About KFC
KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain with more than 19,000 KFC outlets in 130 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Kentucky (NYSE: YUM.). In India, KFC offers this international experience in over 300 restaurants. Some of the KFC favorites in India include Hot & Crispy chicken, Chicken Zinger, Rice Bowlz and the Krushers range of beverages, amongst others.
For more information, visit https://online.kfc.co.in
KFC Launches KFC 5-in-1 I-Box – with a Smart Toy, That is Your Mini Version
KFC Launches I-Box – with a Smart Toy, That is Your Mini Version
