New Delhi: FMCG major ITC plans to add 6-7 boutiques of luxury chocolate brand Fabelle at its hotels over the next 15 months.
“We have forayed in the luxury chocolate segment with Fabelle brand. Over the next 15 months, we plan to add 6-7 boutiques for Fabelle at our hotel properties in the country. Our aim is to sell the best chocolate in the world,” ITC Foods CEO VL Rajesh told PTI.
The company at present sells Fabelle through a boutique at its hotel ITC Gardenia, Bengaluru.
The company is also looking at expanding offering in the competitive instant noodles category. ITC consolidated its presence in instant noodles category with brand Yippee, post the Maggi controversy last year.
“We have about 25 per cent market share in instant noodles category as against 15 per cent market share prior to the controversy. You will see a few more products in this segment from ITC.. what I call calibrated launches but core also has to grow,” Rajesh said.
Earlier this week, ITC said it will invest Rs 4,000 crore over the next 2-3 years to set up 8-9 factories across the country for manufacturing of food products.
ITC’s new integrated factories for its food division will come up in states such as West Bengal, Assam, Karnataka, Tamil Nadu, Punjab and Maharashtra.
ITC’s branded packaged foods division grew by around 11 per cent to clock a turnover of Rs 7,097.49 crore in 2015-16.
Food is the second largest business for ITC after cigarettes.
ITC to add 7 Fabelle boutiques in 15 months
