The Most Affordable iPhone Features A13 Bionic, the Fastest Chip in a Smartphone, and the Best Single-Camera System in an iPhone.
April 15, 2020: Cupertino, California — Apple today announced the second-generation iPhone SE, a powerful new iPhone featuring a 4.7-inch Retina HD display, paired with Touch ID for industry-leading security. iPhone SE comes in a compact design, reinvented from the inside out, and is the most affordable iPhone. The new iPhone SE is powered by the Apple-designed A13 Bionic, the fastest chip in a smartphone, to handle the most demanding tasks. iPhone SE also features the best single-camera system ever in an iPhone, which unlocks the benefits of computational photography including Portrait mode, and is designed to withstand the elements with dust and water resistance.iPhone SE comes in three beautiful colors — black, white and (PRODUCT)RED — and will be available for pre-order beginning Friday, April 17, starting at just $399 (US).“The first iPhone SE was a hit with many customers who loved its unique combination of small size, high-end performance and affordable price; the new second-generation iPhone SE builds on that great idea and improves on it in every way — including our best-ever single-camera system for great photos and videos — while still being very affordable,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE features the industry-leading performance of A13 Bionic that enables great battery life, takes stunning Portrait mode and Smart HDR photos, shoots amazing videos with stereo audio, is great for games and super fast web surfing, and is built with the same industry-leading security features our customers expect. We can’t wait to get iPhone SE into customers’ hands.”
Popular Design with a 4.7-inch Display
iPhone SE features an aerospace-grade aluminum and durable glass design with an all-black front, and is available in black, white and (PRODUCT)RED. The rear glass finish includes a centered Apple logo and is made using a seven-layer color process for precise hue and opacity, delivering rich depth of color with a color-matched aluminum band. It is water- and dust-resistant with an IP67 rating for water resistance up to 1 meter for 30 minutes.1The 4.7-inch Retina HD display with True Tone adjusts the white balance to match the ambient light for a more natural, paper-like viewing experience. The vibrant wide color gamut Retina HD display offers incredible color accuracy, and supports Dolby Vision and HDR10 playback. iPhone SE uses Haptic Touch for Quick Actions — such as animating Live Photos, previewing messages, rearranging apps and more — as well as contextual menus.iPhone SE also features the familiar Home button designed with sapphire crystal to be durable and to protect the sensor, and a steel ring to detect a user’s fingerprint for Touch ID. Using Touch ID is an easy, private and secure alternative to entering a passcode to unlock iPhone, fill in passwords using iCloud Keychain, log in to apps, authorize App Store purchases, and make Apple Pay transactions.
Pricing and Availability
- iPhone SE will be available in 64GB, 128GB and 256GB models in black, white and (PRODUCT)RED starting at $399 (US). Customers can also get iPhone SE for $9.54 a month or $229 with trade-in from apple.com, in the Apple Store app and Apple Stores.6 iPhone SE is available through Apple Authorized Resellers and select carriers (prices may vary).
- iPhone SE is available to pre-order on apple.com and the Apple Store app beginning at 5 a.m. PDT on Friday, April 17, and will be available from Apple, Apple Authorized Resellers and select carriers on Friday, April 24, in the US and more than 40 other countries and regions.
- Apple TV+ is available on the Apple TV app on iPhone, Apple TV, iPod touch, Mac and other platforms including online (tv.apple.com), for $4.99 per month with a seven-day free trial. Customers who purchase iPhone SE can enjoy one year of Apple TV+ for free.7
- Customers with questions about iPhone SE or which iPhone is right for them can contact a Specialist at 1-800-MY-APPLE or start a chat in Messages directly from the Apple Store app.
- Anyone who purchases online from Apple will receive free no-contact home delivery and the option to trade in their current iPhone for credit toward the purchase of iPhone SE.8
- Customers get 3 percent Daily Cash when they buy iPhone SE from Apple with Apple Card.
- Customers can extend their limited warranty with AppleCare+ and AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.
- A portion of proceeds for iPhone SE (PRODUCT)RED purchases will go directly to Global Fund’s newly established COVID-19 Response — providing funding to countries in need of PPE, diagnostics treatment, lab equipment, public safety communications, supply chain support and more — as well as HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.
