National, August 22, 2016: Housing.com, India’s most innovative real estate platform presents ‘Houses of India’ – a path-breaking social media-led campaign that showcases some of the most unique houses across the country through a photo-stories. The campaign is hosted on the company’s Instagram page (www.instagram.com/housingindia) as well as on the News platform (https://housing.com/news/category/fun/houses-of-india/ ) and is being amplified using #HousesOfIndia.
The photo-stories capture the homes and lives of the residents and weave a narrative that take viewers on a journey into the lives and dreams of ordinary people and their extraordinary homes. The campaign is aligned with the brand’s debut TVC launched in April earlier this year, the central thought of which was ‘Yeh ghar sirf ghar nahi, Yeh ghar meri jaan hai.’
‘Houses of India’ breaks away from conventional campaigns prevalent in the real estate segment which just showcase aspirational images of homes. Instead, the campaign celebrates real homes of real people, and tells their real stories.
Speaking about the campaign, Nikhil Rungta, Chief Marketing Officer, Housing.com said, “The idea behind the ‘Houses of India’ campaign is to tell stories of unique houses and the people who live there. This inspiration of the idea came from the heart-to-heart conversations we had with home owners. We feel every home has a story and ‘Houses of India’ is a platform to showcase them. It is very relevant to our business as well, since home buying is a very emotional and critical decision of one’s life.”
He further added that “The response to the campaign has been extremely positive, as evident from the comments and shares we got on every story that we post on our social media platforms.”
The content for the campaign is curated by the Housing Social Media team who scout for unique homes through the length and breadth of the country, which is followed by a photo-shoot and interview with the residents. While the photographs capture the external architecture and internal structures of these houses, the real beauty lies in the pictures that showcase pieces of handmade furniture, family heirlooms, the family’s favourite corner where memories are created or splendid home gardens, which are tended to with love and care.
‘Houses of India’ campaign has received good traction on the social media channels, with an almost 25% increase in followers on Instagram and an average engagement of 10% (likes + comments) on Facebook. With over 4,600 followers on Instagram and over 734,000 on Facebook, Housing.com now has the highest number of followers within the real estate sector in India.
Housing.com presents ‘Houses of India’
