~The category achieves breakeven in just 2 years of service~
Bangalore, March 1, 2017: India’s leading on-demand home services, Housejoy, recently refurbished their laundry service in Bangalore. With its new in–house Laundromat assures premium quality service and improved turnaround time across the city.
According to Euro Monitor International Report, the unorganized laundry sector in India is worth 200,000 crore annually. Laundry, being the most high-frequency category in Housejoy’s portfolio, it has already broken even in laundry category in Bangalore. The average order size of laundry service is Rs 400. Laundry contributes 10 percent to the entire revenue for Housejoy.
Commenting about the launch, Saran Chatterjee, CEO, Housejoy said, “With surge in demand in this space, we have improved our laundry service to deliver better experience. We have set up our own Laundromat to provide premium quality of service. This has helped us to improve the turnaround time. We have cut down the prices to increase the outreach of the service to different socio economic groups and acquire new customers. This would also help us to bring in organized structure in this sector and deliver premium service to the consumers. “
With emerging market, the unorganized online laundry segment is expected to grow by 20% CAGR. At present, a minimum 5% of the market in this space is organized. The category revamp is an important move to organize this sector.
In February 2016, they acquired laundry services startup MyWash to increase their reach and build a model that can show aggressive growth.
About Housejoy:
Housejoy is the leading provider in the home services space. They are pioneers in providing high-quality on demand residential services, supported by a team of dynamic, capable and trusted professionals. Housejoy launched in January 2015 to provide an aggregation of services to customers ensuring punctuality, quality and reliability. They perform a wide variety of services ranging from maintenance and home repairs to high quality plumbing, electrical services, home cleaning and computer repairs. Housejoy additionally offers specialized services in beauty and in-house bridal make-up and are expanding their service portfolio. Housejoy will also take care of your laundry and dry cleaning, with pickup and delivery right at your door step. Within a short time, Housejoy is operational in 5 cities across the nation and has raised 4 $Million funding in series A from Matrix Partners and has raised 22 $Million in series B led by Amazon and included new investors Vertex Ventures, Qualcomm and Ru-Net Technology Partners
Housejoy’s laundry service breaks-evens
