~Helping create wealth beyond metros through technology~
- Launched Language customisation for clients in Hindi, Gujarati and Tamil
- Non-metro cities contribute 58% of active user base in comparison to metro cities, for the first time ever
- Edelweiss Mobile Trader (EMT) is one of the highest-rated stock trading apps in the country, clocking over 1 million downloads
MUMBAI, India, Aug. 27, 2020 /PRNewswire/ — Edelweiss Wealth Management, part of Edelweiss’ Global Investment Advisory, serving salaried professionals and HNIs, today announced a significant increase of 65% percent Y-o-Y in its user base in India for its mobile trading application – Edelweiss Mobile Trader (EMT). Over 58% of the active user base has been witnessed from non-metro cities, pointing out to an increase of tech-savy investors in Tier II and Tier III cities.
Edelweiss Wealth Management has also seen an increase of 677% in account openings through EMT, in Q1 FY21 as compared to Q1 FY20. The company’s growth is attributed primarily to customised and unbiased advisory provided to investors through user-friendly and advanced technology platforms that have been developed in-house, enabling easy investment and trading in financial markets. In light of such growth and demographics, Edelweiss Mobile Trader is now expanding its’ reach through the introduction of 3 key regional languages – Hindi, Gujarati and Tamil.
Speaking on this announcement Mr. Rahul Jain, Head – Edelweiss Wealth Management, said, “We are posied on the verge of tremendous and unprecedented change and the BFSI industry has kept pace with developments, staying relevant to emerging investor needs. The fact that the highest user base for EMT, stems from non-metros, validates our commitment to innovation and client-centric DNA. I am specially proud to share that around 12% of the user base is from Gujarati-speaking non-metro cities while more than 20% of the user base, comes from Hindi-speaking non-metros. Bharat is growing and with this customisation of having EMT UI available in Hindi, Gujarati and Tamil, we have now ensured that they have the necessary tools and advisory, to further compound their wealth.“
Edelwesiss Wealth Management offers bespoke solutions and best-in-class services through offline and online models customized to client requirements.
Disclaimer:
Edelweiss refers to Edelweiss Broking Limited.
Broking services offered by Edelweiss Broking Limited under SEBI Registration No.: INZ000005231 (Member of NSE, BSE, MSEI, MCX and NCDEX). Depository participant with NSDL having SEBI registration no: IN-DP-NSDL-314-2009 and DP ID: IN302201 and IN303719. Depository participant with CDSL having DP ID- 12032300. Investor grievance resolution team: 040-41151621. Name of the Compliance Officer for Trading & DP – Mr. Brijmohan Bohra, Email IDs: complianceofficer.ebl@edelweissfin.com/ ebl.dpcompliance@edelweissfin.com. Corporate Office: Edelweiss House, Off CST Road, Kalina, Mumbai – 400098; Tel. 18001023335/022-42722200/022-40094279. Registered Office: 2nd Floor, Office No. 201 to 203, Zodiac Plaza, Xavier College Road, Off C G Road, Ahmedabad – 380009. Contact: (079) 40019900 / 66629900.
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