With blockbuster movie franchises and international music artists, the licensing company now conquers new frontiers with this merchandising coup
National, August 2016: HBO, the premium television subsidiary of Time Warner Inc. and the world’s most successful pay TV service, today announced Black White Orange Brands Pvt Ltd. as its official licensing and merchandising agent in India for the widely acclaimed, Emmy Award®-winning TV phenomenon ‘Game of Thrones.’ This partnership with Black White Orange throws open a world of exciting opportunities for HBO to build on the worldwide ‘Game of Thrones’ fanbase by developing officially licensed products for its followers in India.
Black White Orange will help to ensure that Indian fans are not far behind in building their own ‘Game of Thrones’ memorabilia collections by paving the way for HBO to partner with companies to develop merchandising and retail opportunities for the show in a market that consumes the property on a level at par with international audiences. Internationally, HBO Global Licensing has created a robust catalog of ‘Game of Thrones’ products, from conventional categories such as apparel, figures, collectibles and digital games to specialty categories such as special edition board games and a range of craft beers. Black White Orange will represent HBO in India to develop licensed products like apparel, wall décor, drinkware, stationery, and other collectibles.
Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt Ltd. said, “This is a huge achievement for us at Black White Orange, and to say we are ecstatic would be underplaying the surge of emotions we’re feeling. Game of Thrones fans get transported into the world of Westeros when watching the show and are eager to extend that experience into their everyday lives. We’re honored & excited to work with HBO, who have instilled faith in a young team like ours, to make that possible for the show’s many fans across India.”
Black White Orange, which started in September 2015, has also signed on leading brands like NBCUniversal, Sesame Street, Brand YouWeCan, The Emoji Company and bCreative. The association with HBO and ‘Game of Thrones’ further strengthens its position as a key player in the brand licensing and merchandising industry in India.
Black White Orange is ‘Game of Thrones®’ India Licensing Agent
