Asian Paints unveils the much awaited ‘ColourNext 2016’, predicts ‘Madder Red’ as Colour of the Year
- Introduces ‘Wallpaper of the Year’ concept for the first time this year
For over a decade, Asian Paints’ esteemed annual colour trends forecast, ColourNext has been supporting creativity in the design industry giving ideas and direction to which colours will be fashionable, favoured and just plain wow in the given year. Now in its 13th edition, Asian Paints’ ColourNext2016 once again presents an expertly curated colour vocabulary. It unveils four new colour trends for the year along with a brand new shade, ‘Madder Red’ as Colour of the Year and for the very first time introduces Wallpaper of the Year concept with ‘Soak’.
Sharing more insights into ColourNext 2016, Mr. Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd says, “ColourNext is the foremost colour forecast reference tool for Indian interiors, designers, architects and other professionals working with colour. An important feature of ColourNext 2016 is CMFT palette that is Colour, Material, Finish and Texture. In our previous editions we used to predict only colours and textures. However, for ColourNext 2016 we have extended our forecast and predicted the entire palette that impacts the design industry. I do believe that the trends forecasted this year, will provide inspiration to the design community at large.”
The Colour of the Year, ‘Madder Red’ is intense and individual. The very apt name is christened after the plant madder from which the pigment is distilled. It remains an expression of the indomitable spirit of the individual that unites the varied currents we see in society today. It comes from an intensity of passion, and the power of conviction making it the perfect colour for today’s times.
On the other hand, ‘Soak’, part of the “Moods of Monsoon Collection” by NILAYA recreates inimitable wallpaper that resonates with the pulse of the people. Working with influencers across disciplines, from designers to sociologists, it distils societal trends that reflect and react to the mood of our consumers making it the Wallpaper of the Year.
The four trends of ColourNext 2016:
Rekindle is a trend drawn from the living world around us, a space which is forever unchanged by time yet gracefully moving. The lead palette of Madder Red, Grand Grape, Grains of Sand and Green Lawns captures the unwavering trend for the classic where objects, experiences and spaces awaken a deeper emotion.
Flock is like a series of open portals that one passes through, weaving a layered tapestry of understanding and experience. Almost white with a hint of purple or a drop of red, mild colours meet dreamy surfaces like marble and iridescent glass – a true exploration of coming together. Offbeat is the new normal, and normal the new cool.
Age of Creators is an unbridled freedom of expression which is edgy and fresh content. Head turning redefinitions of blue, pink, black and green reflect the polish of Corian and anodised metal, offset by suede and concrete finishes.
The Explorer sees the beauty of impermanence. It is about seeing the world through a kaleidoscope of experiences, each one intensely lived and deeply observed. The palette is neutral with browns and greys, the perfect background to the theatre of life that unfolds. Joyfully unattached, The Explorer chooses birch over teak, aluminium over iron and wallpapers that feed a whimsical need to move on.
The research process for ColourNext involves a collaboration of India’s finest designers, architects, advertising professionals and sociologists who identify evolving trends based on changing consumer behaviour. This information is then distilled and refined by the colour expert team at Asian Paints from which the final colour stories are born. Basis this, the colour palette that best reflects the trends and moods for the year is identified which is presented as the upcoming year’s ColourNext.
Asian Paints unveils the much awaited ‘ColourNext 2016’
