Mumbai, December 15, 2016/Team Estrade//– Amazon launched its instant on-demand video service under the name and brand of Amazon Prime Video. The announcement was done with much fan fare by Amazon’s national and international teams working on this product. For the first look launch of Amazon Prime Video, Amit Agarwal – VP & Country Head (Amazon India), Tim Leslie – VP (Amazon Video, International), James Farrell, Head of Content (Amazon Prime Video, Asia Pacific) and Nitesh Kriplani, Director & Country Head (Amazon Prime Video India) gave a presentation on the entire process from content making to the launch and the upcoming series/programs available through this service.
Amazon Prime Video India will provide Amazon Prime subscribers exclusive access to ad-free content of Bollywood blockbuster movies, new releases, Hollywood movies, latest television shows and Amazon original series. The company’s sales pitch is “ Unlimited ad-free streaming of Amazon originals, premium movies and TV shows from India and around the world.”
Amazon Prime Video is available on multiple devices including mobile devices, laptops, smart TV, gaming consoles and desktops. The service is available on a 30 day free trial after which the service is available at the introductory subscription price of Rs. 499 a year – approximately Rs. 41.58 per month.
While speaking to Team Estrade, Nitesh Kriplani – Director & Country Head (Amazon Prime Video India), said, “We recognize the challenges in India, we have enabled high end streaming technology that really delivers great quality videos. We have also worked on supporting customers on 2G, 3G and 4G networks. Customers have the option to view offline as well. In terms of content, we have a wide variety of content to chose from.” Adding to this Tim Leslie – VP (Amazon Video, International), said, “The technology adjusts to the network type of the user, be it 2G, 3G, 4G, wi-fi networks etc., this is great for delivering quality uninterrupted content to our users.”
Amazon Prime Video is competing with HotStar and Netflix. At the subscription of Rs. 499 a year, the service is at a strong introductory price point when compared to the competition. Indian markets are generally very price sensitive and given the pirated content availability for free, only time will tell the success of paid instant on-demand video. Amazon Prime subscribers, with an Amazon Prime Video subscription, can also avail of free delivery of products they order on Amazon. These are great introductory deals and bound to attract more and more eyeballs to the content on Amazon Prime Video.
Amazon Prime Video launched in India
