New Delhi, September 17, 2019 – Today, Lavazza is proud to announce the introduction of a unique symphony called Qualità Oro – a unmissable blend for those who love to savour a good coffee, to coffee lovers in India.
Qualità Oro is Lavazza’s first coffee blend. Launched in 1956, it has been handed down from father to son for over 60 years. The historical Lavazza blend, for those who love to savour a good coffee every day.
The Qualità Oro is the master of all coffees, A unique combination of 6 varieties of Arabica beans from amongst the finest of Central and South America, are expertly crafted and perfectly blended to create a distinct and extraordinary coffee symphony, that creates the most pleasurable of coffee experiences.
The selection of the best Arabica beans infuses an unmistakable Central American flavour of fruity notes blended with sweet Brazilian aromas. The result is a smooth and aromatic experience which is both sweet and refined.
“We are pleased to introduce Qualità Oro to India. This blend – our very first – is a symbol of Lavazza’s ability to combine tradition and innovation, with stellar results.” says Jai Ganesh Ramnath, Managing Director – Lavazza India. “Drinkers of our Qualità Oro coffee will experience something truly special and have the opportunity to be real coffee connoisseurs. Lavazza is proud to allow this experience for consumers from the comfort of their own homes.” You can enjoy the coffee the way you like it: aromatic and ristretto, preparing it with the moka pot, or intense and lungo using the filter or the French press. Indulge yourself with 100% Arabica lavati, the gold standard of beans that are carefully sorted and washed using a method reserved for only the finest coffees.
Qualità Orois an outstanding example of Lavazza’s art of blending, to create remarkable and exquisite coffee blends and to create an exceptional taste experience every time.
Priced at: Rs 750/- for 250 gms
Qualità Oro is available at all leading supermarkets and online on Amazon.in.
