Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year. www.mastiii.com
Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year. www.mastiii.com

~SABGROUP’s (Sri Adhikari Brothers Group) Mastiii Channel has garnered 30GRPs as per BARC ratings, highest in the music genre~

 Mumbai, 8th November 2016: India’s #1 Music and Youth Channel, Mastiii has set a new benchmark in the music genre by garnering 30 GRPs, the highest that the genre has ever seen over the years. The channel now leads by 45% from the #2 Channel –Sony Mix and 52% from the #3 channel -9XM.

Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year. www.mastiii.com
Sri Adhikari Brothers Group is a pioneer in the field of Indian Media and has gone through various stages of growth over the last 3 decades. The group has also ventured into film production by having signed on to produce sequels to ‘Grand Masti’ and ‘Dhamaal’. The group’s film production arm, expects to sign 8-10 more projects in the coming financial year. www.mastiii.com

In a highly competitive market with 17 channels in the genre including Channel V, MTV, Sony Mix etc, Mastiii has been a market leader for over 2 years now, with its current ratings of 30 GRP it is now closing in on and surpassing GEC and movie channels like &TV (38.17 GRP), Sony Max2 (26.12 GRP), UTV Action (23.91 GRP) etc.

What makes Mastiii a winning story is the fact that the team behind the channel continuously understands consumer preferences from qualitative and quantitative research and as a result is serving them with innovative shows such as Mastiii Star Wars & Mastiii Doubles which has further added to the glory of the channel.

Manav Dhanda, Group CEO, SABGROUP. www.adhikaribrothers.com
Manav Dhanda, Group CEO, SABGROUP. www.adhikaribrothers.com

Manav Dhanda, Group CEO, SABGROUP said, “It is a proud moment for us to see our channel – Mastiii continuously create newer benchmarks, the constant efforts that we as a team contribute is the reason today we have created history by achieving the highest ratings ever in the genre. We value our consumers and believe in serving & satisfying their needs and at the same time creating value for advertisers.”

Source: BARC /HSM/Week43

Mastiii- 30GRP NCCS 15+

Mastiii- 29.19 GRP NCCS 4+

Sony Mix- 16.48GRP NCCS15+

9XM- 14.36GRP NCCS15+

&TV- 38.17GRP NCCS4+

Sony Max2- 26.12 GRP NCCS 4+

UTV action- 23.91GRP NCCS4+

Mastiii rings in highest GRP ever

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