Hyderabad, August 9, 2016: Global internet and technology conglomerate LeEco has ushered in an era of content integrated Ecosystem TVs in India by launching its stunning Super3 series Ecosystem TV –Super3 X55, Super3 X65 and Super3 Max65. If you have your eyes on anyone of these TVs, then there is a great window of opportunity that will be available between August 10-12, 2016.
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world’s largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.
During these days, LeEco Super3 TV series will be on pre-sale on LeMall as well as Flipkart and interested consumers will be assured that the SuperTV of their choice will be delivered at their doorstep. By buying the Super TV in the pre-sale, users will not only be able to cut through the entire process of going through a flash sale but also get some amazing offers.
User buying the LeEco Super TVs with an HDFC Credit card will get an assured cashback of Rs 5000. In addition to this, users will be able to avail EMI options while buying LeEco Super TV. Acting fast on this offer has an added advantage as the first 100 users will get the super stylish LeMe Bluetooth headset worth Rs 2,499 for free.
Super3 X55 – 139.7 cm (55) will be available for Rs 59,790, LeEco Super3 X65 – 163.9 cm (65) is priced at Rs 99,790 and Super3 Max65– 163.9 cm (65) will come at a price of Rs 149,790. All three Super TVs come with 2 years of VIP Content Membership worth Rs 9,800.
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
Estrade View
The company is among the top TV brands in China and has made its mark in the North American markets as well. Indian consumer is very price sensitive. However, given the ticket size of LeEco’s Super TVs, the consumers are highly brand conscious at these price points. LeEco business model involves selling its streaming business along with selling its television sets. This is great strategy, but for this, the company will have to create content tailor made for the diverse Indian viewer. Still, given that the television watching experience has evolved significantly over the years globally, television companies have been ahead of the curve by creating a more interactive experience and have risen up to the challenge. Features related to internet access and ability to access television through a multitude of platforms, irrespective of the type of hardware or software, are some of the critical areas that will help brands like LeEco distinguish themselves. The quality of service provided to the television buyers is another area of concern that will define buyer sentiment for television brands.
The Super TV viewing experience
